Integrated advertising, promotion, and marketing communications (Record no. 30226)

MARC details
000 -LEADER
fixed length control field 00712 a2200253 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120321561
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.82
Item number CLO
090 ## -
-- 32663
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E
9 (RLIN) 107459
245 ## - TITLE STATEMENT
Title Integrated advertising, promotion, and marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice-Hall
Date of publication, distribution, etc 2002
Date of manufacture 2002
300 ## - PHYSICAL DESCRIPTION
Extent xxvi,638 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element ADVERTISING
9 (RLIN) 86143
Topical term or geographic name as entry element MANAGEMENT OF DISTRIBUTION
9 (RLIN) 107460
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING COMMUNICATIONS
9 (RLIN) 107461
Topical term or geographic name as entry element SALES PROMOTION
9 (RLIN) 107462
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald
9 (RLIN) 107463
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Lending Collection Main Library Main Library Lending Section 2004-07-23 1185.00 16 3 658.82 CLO 138642 2024-09-18 2024-08-08 1185.00 Lending Books