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Strategic brand management Building, measuring and managing brand equity

Keller, Kevin Lane

Strategic brand management Building, measuring and managing brand equity - 2d ed. - New Delhi Prentice-Hall 2003 - xxvii,788 p. Illustration

ISBN: 8120323092

Subjects--Topical Terms:
BRAND
EQUITY
MANAGEMENT
MEASURING

Dewey Class. No.: 658.827 / KEL

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