Strategic brand management (Record no. 30709)

MARC details
000 -LEADER
fixed length control field 00626 a2200241 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8120323092
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number KEL
090 ## -
-- 33320
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane
9 (RLIN) 108167
245 ## - TITLE STATEMENT
Title Strategic brand management
Remainder of title Building, measuring and managing brand equity
250 ## - EDITION STATEMENT
Edition statement 2d ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Prentice-Hall
Date of publication, distribution, etc 2003
Date of manufacture 2003
300 ## - PHYSICAL DESCRIPTION
Extent xxvii,788 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND
9 (RLIN) 108168
Topical term or geographic name as entry element EQUITY
9 (RLIN) 108169
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MEASURING
9 (RLIN) 108170
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Cost, replacement price Koha item type
        Lending Collection Main Library Main Library Lending Section 2004-08-21 875.00 34 7 658.827 KEL 141662 2019-12-18 2019-10-22 875.00 Lending Books