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What's in a brand ? building brand equity through advertising

Jones, John Philip

What's in a brand ? building brand equity through advertising - New Delhi Tata McGraw-Hill 1998 - xxiii,335 p.

ISBN: 0074632019

Subjects--Topical Terms:
ADVERTISING
BRANDS
MANAGEMENT
MARKETING MANAGEMENT
SALES PROMOTION
TRADEMARKS

Dewey Class. No.: 658.827 / JON

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