What's in a brand ? (Record no. 31434)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00642 a2200241 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074632019 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | JON |
| 090 ## - | |
| -- | 34409 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philip |
| 245 ## - TITLE STATEMENT | |
| Title | What's in a brand ? |
| Remainder of title | building brand equity through advertising |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill |
| Date of publication, distribution, etc | 1998 |
| Date of manufacture | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxiii,335 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 9 (RLIN) | 86143 |
| Topical term or geographic name as entry element | BRANDS |
| 9 (RLIN) | 108198 |
| Topical term or geographic name as entry element | MANAGEMENT |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 75526 |
| Topical term or geographic name as entry element | SALES PROMOTION |
| 9 (RLIN) | 107462 |
| Topical term or geographic name as entry element | TRADEMARKS |
| 9 (RLIN) | 108941 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Koha item type | Price effective from |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2004-11-17 | 962.00 | 4 | 1 | 658.827 JON | 500512 | 2014-02-10 | 2014-01-16 | 0.00 | Lending Books | |||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-03-18 | 962.50 | 3 | 658.827 JON | 501777 | 2011-01-03 | 2010-12-29 | 0.00 | Lending Books | 2006-03-18 |