Services marketing integrating customer focus across the firm
Zeithaml, Valarie
Services marketing integrating customer focus across the firm - 3rd ed. - New York McGraw-Hill 2004 - xx,668 p. Illustration
0071240314
MANAGEMENT
MARKETING
MARKETING MANAGEMENT
SERVICES INDUSTRIES MARKETING
658.8 / ZEI
Services marketing integrating customer focus across the firm - 3rd ed. - New York McGraw-Hill 2004 - xx,668 p. Illustration
0071240314
MANAGEMENT
MARKETING
MARKETING MANAGEMENT
SERVICES INDUSTRIES MARKETING
658.8 / ZEI