Services marketing (Record no. 34362)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00684 a2200253 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071240314 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | ZEI |
| 090 ## - | |
| -- | 38793 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zeithaml, Valarie |
| 9 (RLIN) | 113068 |
| 245 ## - TITLE STATEMENT | |
| Title | Services marketing |
| Remainder of title | integrating customer focus across the firm |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | McGraw-Hill |
| Date of publication, distribution, etc | 2004 |
| Date of manufacture | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,668 p. |
| Other physical details | Illustration |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MANAGEMENT |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 9 (RLIN) | 75526 |
| Topical term or geographic name as entry element | SERVICES INDUSTRIES MARKETING |
| 9 (RLIN) | 113069 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bitner, Mary Jo |
| 9 (RLIN) | 113070 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2005-03-14 | 3302.26 | 5 | 658.8 ZEI | 500827 | 2015-06-29 | 2015-06-28 | 0.00 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2005-03-16 | 3502.20 | 8 | 658.8 ZEI | 500828 | 2016-11-02 | 2016-10-17 | 0.00 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2005-03-17 | 3502.20 | 8 | 658.8 ZEI | 500829 | 2017-11-21 | 2017-10-17 | 0.00 | Lending Books |