Normal view MARC view ISBD view

Advertising and promotion an integrated marketing communications perspective

Belch, George Edward

Advertising and promotion an integrated marketing communications perspective - 4th ed. - Boston Irwin/McGraw-Hill 1998 - xxii,762 p. - Irwin/McGraw-Hill Series in Marketing .

ISBN: 0256218994

Subjects--Topical Terms:
ADVERTISING
COMMUNICATION
MANAGEMENT
MARKETING
SALES PROMOTION

Dewey Class. No.: 659.1 / BEL

Place hold
Print
Request article
Add to your cart (remove)
Report a concern
Send to device
Save record
BIBTEX Dublin Core ISBD MARC (non-Unicode/MARC-8) MARCXML MODS (XML) RIS MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard)
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) South Eastern University of Sri Lanka Open University of Sri Lanka University of the Visual and Performing Arts University of Colombo