Advertising and promotion (Record no. 42753)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773 a2200277 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256218994 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | BEL |
| 090 ## - | |
| -- | 48407 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George Edward |
| 9 (RLIN) | 115424 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion |
| Remainder of title | an integrated marketing communications perspective |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | Irwin/McGraw-Hill |
| Date of publication, distribution, etc | 1998 |
| Date of manufacture | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii,762 p. |
| Other physical details | |
| 490 ## - SERIES STATEMENT | |
| Series statement | Irwin/McGraw-Hill Series in Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | ADVERTISING |
| 9 (RLIN) | 86143 |
| Topical term or geographic name as entry element | COMMUNICATION |
| Topical term or geographic name as entry element | MANAGEMENT |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| Topical term or geographic name as entry element | SALES PROMOTION |
| 9 (RLIN) | 107462 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A |
| 9 (RLIN) | 115426 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Total Renewals | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2005-09-06 | 301.25 | 4 | 1 | 659.1 BEL | 501447 | 2017-02-27 | 2016-12-29 | 0.00 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2005-09-06 | 301.25 | 3 | 659.1 BEL | 501448 | 2017-07-19 | 2017-07-11 | 0.00 | Lending Books |