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The effective use of market research how to drive and focus better business decisions

Birn, Robin J

The effective use of market research how to drive and focus better business decisions - 4th ed. - London Kogan Page 2004 - xiv,226 p.

ISBN: 0749443219

Subjects--Topical Terms:
BUSINESS SUCCESS
DECISION MAKING
MANAGEMENT
MARKETING
MARKETING RESEARCH
STRATEGIC PLANNING

Universal Decimal Class. No.: 658.8 / BIR

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