The effective use of market research (Record no. 49383)

MARC details
000 -LEADER
fixed length control field 00755 a2200277 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231016b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0749443219
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
Item number BIR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Birn, Robin J
9 (RLIN) 84061
245 ## - TITLE STATEMENT
Title The effective use of market research
Remainder of title how to drive and focus better business decisions
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2004
Date of manufacture 2004
300 ## - PHYSICAL DESCRIPTION
Extent xiv,226 p.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BUSINESS SUCCESS
9 (RLIN) 83647
Topical term or geographic name as entry element DECISION MAKING
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element MARKETING RESEARCH
9 (RLIN) 83387
Topical term or geographic name as entry element STRATEGIC PLANNING
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date checked out Cost, replacement price Price effective from Koha item type
        Lending Collection Engineering Library Engineering Library Lending Section 2006-09-01 899.76   658.8BIR 209288     8.75 2006-09-01 Lending Books
        Lending Collection Main Library Main Library Lending Section 2006-09-22 942.46 5 658.83BIR 502215 2016-11-07 2016-11-02 0.00 2006-09-22 Lending Books