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International marketing strategy planning, market entry & implementation

Bennett, Roger

International marketing strategy planning, market entry & implementation - 3rd ed. - London Kogan Page 2003 - v,362 p.

ISBN: 0749445157

Subjects--Topical Terms:
EXPORT MARKETING
INTERNATIONAL MARKETING
MANAGEMENT
MARKETING
MARKETING MANAGEMENT

Universal Decimal Class. No.: 658.84 / / BEN

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