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The brand management checklist proven tools & techniques for creating winning brands

VanAuken, Brad

The brand management checklist proven tools & techniques for creating winning brands - New Delhi kogan Page 2004 - xv,316 , [4] p.

ISBN: 0749443588

Subjects--Topical Terms:
BRAND MANAGEMENT
MANAGEMENT
MARKETING

Universal Decimal Class. No.: 658.8 / VAN

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