The brand management checklist (Record no. 52332)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00644 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 231009b ce ||||| |||| 00| 0 sin d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0749443588 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
| Universal Decimal Classification number | 658.8 |
| Item number | VAN |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | VanAuken, Brad |
| 9 (RLIN) | 132479 |
| 245 ## - TITLE STATEMENT | |
| Title | The brand management checklist |
| Remainder of title | proven tools & techniques for creating winning brands |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | kogan Page |
| Date of publication, distribution, etc | 2004 |
| Date of manufacture | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv,316 , [4] p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MANAGEMENT |
| 9 (RLIN) | 13479 |
| Topical term or geographic name as entry element | MANAGEMENT |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Reference Collection | Engineering Library | Engineering Library | Lending Section | 2006-09-12 | 1014.93 | 658.8VAN | 209214 | 9.87 | 2006-09-12 | Reference Books | CD included | |||||||
| Engineering Library | Engineering Library | Audio Visual Section | 2008-09-12 | 0.00 | 658.8VAN | 209214CD | 2008-09-12 | 0.00 | 2008-09-12 | Electronic Media | ||||||||
| Lending Collection | Main Library | Main Library | Lending Section | 2006-12-14 | 1063.10 | 5 | 658.8VAN | 502244 | 2022-12-05 | 2022-11-23 | 0.00 | 2006-12-14 | Lending Books | |||||
| Main Library | Main Library | Audio Visual Section | 2006-12-14 | 0.00 | 658.8VAN | 502244CD | 0.00 | 2006-12-14 | Electronic Media |