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Customer satisfaction research management a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations

Allen, Derek R

Customer satisfaction research management a comprehensive guide to integrating customer loyalty and satisfaction metrics in the management of complex organizations - Delhi Pearson Education 2005 - xv,248 p.

ISBN: 8129711346

Subjects--Topical Terms:
Customer satisfaction
Management
MARKETING
MARKETING MANAGEMENT
Research management

Dewey Class. No.: 658.8 / ALL

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