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B2B brand management with the cooperation of ines michi

Kotler, Philip

B2B brand management with the cooperation of ines michi - New York Springer 2006 - xvi,357 p.

ISBN: 9783540253600

Subjects--Topical Terms:
BRAND MANAGEMENT
MANAGEMENT
MARKETING

Dewey Class. No.: 658.8343 / KOT

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