B2B brand management (Record no. 59136)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00606 a2200229 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | ISURu |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9783540253600 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8343 |
| Item number | KOT |
| 090 ## - | |
| -- | 74524 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 ## - TITLE STATEMENT | |
| Title | B2B brand management |
| Remainder of title | with the cooperation of ines michi |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York |
| Name of publisher, distributor, etc | Springer |
| Date of publication, distribution, etc | 2006 |
| Date of manufacture | 2006 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvi,357 p. |
| Other physical details | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | BRAND MANAGEMENT |
| Topical term or geographic name as entry element | MANAGEMENT |
| Topical term or geographic name as entry element | MARKETING |
| 9 (RLIN) | 58665 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pfoertsch, Waldemar |
| 9 (RLIN) | 136178 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Lending Books |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) | |
| modifier name | Main Library ADMIN |
| modifier borrowernumber | 26318 |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Lending Collection | Main Library | Main Library | Lending Section | 2009-09-09 | 8389.00 | 3 | 658.8343 KOT | 503481 | 2015-10-14 | 2015-09-22 | 0.00 | 2009-09-09 | Lending Books | ||||
| Lending Collection | Main Library | Main Library | Lending Section | 2009-09-09 | 8389.00 | 658.8343 KOT | 503482 | 2009-09-09 | 0.00 | 2009-09-09 | Lending Books | ||||||
| Lending Collection | Main Library | Main Library | Lending Section | 2009-09-09 | 8389.00 | 1 | 658.8343 KOT | 503483 | 2011-11-15 | 2011-09-05 | 0.00 | 2009-09-09 | Lending Books |