Brands and brand management, Vol. II Measuring and managing brands
Elliott, Richard
Brands and brand management, Vol. II Measuring and managing brands - London Routledge 2009 - xi,417 p. Illustration - Critical Perspectives on Business and Management .
9780415433266
BRAND NAME MANAGEMENT
CORPORATIONS
PRODUCT MANAGEMENT
658.827 / BRA
Brands and brand management, Vol. II Measuring and managing brands - London Routledge 2009 - xi,417 p. Illustration - Critical Perspectives on Business and Management .
9780415433266
BRAND NAME MANAGEMENT
CORPORATIONS
PRODUCT MANAGEMENT
658.827 / BRA