Brands and brand management, Vol. II (Record no. 59359)

MARC details
000 -LEADER
fixed length control field 00653 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415433266
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number BRA
090 ## -
-- 74784
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Elliott, Richard
Relator term Editor
9 (RLIN) 142741
245 ## - TITLE STATEMENT
Title Brands and brand management, Vol. II
Remainder of title Measuring and managing brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London
Name of publisher, distributor, etc Routledge
Date of publication, distribution, etc 2009
Date of manufacture 2009
300 ## - PHYSICAL DESCRIPTION
Extent xi,417 p.
Other physical details Illustration
490 ## - SERIES STATEMENT
Series statement Critical Perspectives on Business and Management
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element BRAND NAME MANAGEMENT
9 (RLIN) 142743
Topical term or geographic name as entry element CORPORATIONS
Topical term or geographic name as entry element PRODUCT MANAGEMENT
9 (RLIN) 83498
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Permanent Reference Books
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Reference Collection Main Library Main Library Reference Section 2009-10-21 39750.00 658.827 BRA 503893 2009-10-21 0.00 2009-10-21 Permanent Reference Books