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Strategic brand management creating and sustaining brand equity long term

Kapferer, Jean-Noel

Strategic brand management creating and sustaining brand equity long term - New Delhi Kogan Page 2000 - 443 p. Illustration

ISBN: 8175541091

Subjects--Topical Terms:
Branding
MANAGEMENT
MARKETING
STRATEGIC MANAGEMENT

Universal Decimal Class. No.: 658.626 / KAP

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