Strategic brand management (Record no. 75145)

MARC details
000 -LEADER
fixed length control field 00640 a2200229 4500
003 - CONTROL NUMBER IDENTIFIER
control field ISURu
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 231010b ce ||||| |||| 00| 0 sin d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8175541091
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.626
Item number KAP
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, Jean-Noel
9 (RLIN) 83495
245 ## - TITLE STATEMENT
Title Strategic brand management
Remainder of title creating and sustaining brand equity long term
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New Delhi
Name of publisher, distributor, etc Kogan Page
Date of publication, distribution, etc 2000
Date of manufacture 2000
300 ## - PHYSICAL DESCRIPTION
Extent 443 p.
Other physical details Illustration
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Branding
9 (RLIN) 134033
Topical term or geographic name as entry element MANAGEMENT
Topical term or geographic name as entry element MARKETING
9 (RLIN) 58665
Topical term or geographic name as entry element STRATEGIC MANAGEMENT
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Lending Books
Source of classification or shelving scheme Dewey Decimal Classification
945 ## - LOCAL PROCESSING INFORMATION (OCLC)
modifier name Main Library ADMIN
modifier borrowernumber 26318
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Cost, normal purchase price Full call number Barcode Cost, replacement price Price effective from Koha item type
        Lending Collection Engineering Library Engineering Library Lending Section 2006-11-24 1014.93 658.626 KAP 209226 9.87 2006-11-24 Lending Books