Marketing principles and perspectives

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Language: English Series: Irwin/McGraw-Hill Series in MarketingPublication details: Boston Irwin/McGraw-Hill 1998 1998Edition: 2nd edDescription: xxxvi,615 p. Colour illustrationISBN:

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Reference Books

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Barcode
Permanent Reference Books	Agricultural Library Reference Section	Reference Collection	658.8 BEA (Browse shelf(Opens below))	Not for loan		301260
Permanent Reference Books	Agricultural Library Reference Section	Reference Collection	658.8 BEA (Browse shelf(Opens below))	Not for loan		123320
Lending Books	Engineering Library Lending Section	Lending Collection	658.8 BEA (Browse shelf(Opens below))	Available	203570(L);	203570
Lending Books	Main Library Lending Section	Lending Collection	658.8 BEA (Browse shelf(Opens below))	Available		501437
Lending Books	Main Library Lending Section	Lending Collection	658.8 BEA (Browse shelf(Opens below))	Available		501438
Lending Books	Main Library Lending Section	Lending Collection	658.8 BEA (Browse shelf(Opens below))	Available		500213
Reference Books	Main Library Reference Section	Reference Collection	658.8 BEA (Browse shelf(Opens below))	Available		117361

Total holds: 0

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Previous	658.8 BAT Financial services and markets	658.8 BEA Marketing principles and perspectives	658.8 BEA Marketing principles and perspectives	658.8 BEA Marketing principles and perspectives	658.8 BEC Foundations of marketing	658.8 BER Retail management a strategic approach	658.8 BES Market-based management strategies for growing customer value and profitability	Next

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