Multichannel marketing metrics and methods for on and offline success

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Language: English Publication details: Indianapolis, Ind. Wiley Pub. c2008 2008Description: xxiv, 288 p. IllustrationISBN:

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Reference Books

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Reference Books	Main Library Reference Section	Reference Collection	658.872 ARI (Browse shelf(Opens below))	Available		702345

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Previous	658.87 WAL Retailing management analysis, planning and control	658.87 WIJ ගබඩා කළමනාකරණයේ සොඳුරු ආමණ්ත්‍රණය	658.8700687 AYE Retail supply chain management	658.872 ARI Multichannel marketing metrics and methods for on and offline success	658.872 CES Buy now creative marketing that gets customers to respond to you and your product	658.872 CHA Digital marketing excellence planning, optimizing and integrating online marketing	658.872 CHE Strategic management of e - business	Next

Includes index.

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