Strategic integrated marketing communication theory and practice

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Language: English Publication details: London Routledge 2008 2013Description: xiii,308 p. some ColourISBN:

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Lending Books

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Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Lending Section	Lending Collection	658.802 PER (Browse shelf(Opens below))	Available		504965

Total holds: 0

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Previous	658.802 NEV Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitivenss using a network approach	658.802 PAR Preparing the marketing plan	658.802 PAR Auditing markets, products, and marketing plans	658.802 PER Strategic integrated marketing communication theory and practice	658.802 SAL Market segmentation success making it happen	658.802 SAM Marketing globally planning and practice	658.802 SAM Marketing globally planning and practice	Next

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