Advertising : its role in modern marketing

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Language: English Publication details: Illinois Dryden press 1974 1974Edition: 3rd edDescription: vii,630 pISBN:

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Permanent Reference Books

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Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode	Item holds
Permanent Reference Books	Main Library Reference Section	Reference Collection	659.1DUN (Browse shelf(Opens below))	Not for loan	Donation		13069

Total holds: 0

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Previous	659.203 ENC Encyclopedia of public relations, Vol.1	659.111AND Advertising management text and cases	659.1324BOC Advertising graphics a workbook and reference for the advertising artist	659.1DUN Advertising : its role in modern marketing	659.1ROT Advertising in contemporary society perspective toward understanding	659.2DAR The Dartnell public relations handbook	659.2DEE Human relations in management	Next

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