Market segmentation a step-by-step approach to creating profitable market segments

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Language: English Publication details: Houndmills Macmillan 1995 1995Description: xvii,271 p. IllustrationISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Reference Books	Engineering Library Lending Section	Reference Collection	658.81 MCD (Browse shelf(Opens below))	Available	201289
Reference Books	Main Library Reference Section	Reference Collection	658.802 MCD (Browse shelf(Opens below))	Available	110044
Lending Books	Main Library Lending Section	Lending Collection	658.802 MCD (Browse shelf(Opens below))	Available	128969

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Previous	658.802 MAR The marketing book	658.802 MAR Marketing strategy a decision-focused approach	658.802 MAR Marketing management a South Asian perspective	658.802 MCD Market segmentation a step-by-step approach to creating profitable market segments	658.802 MEH Marketing to win Designs and campaigns to achieve market dominance	658.802 NEV Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitivenss using a network approach	658.802 PAR Preparing the marketing plan	Next

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