Strategic marketing management planning, implementation and control

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Language: English Series: The Marketing SeriesPublication details: Oxford Butterworth 1992 1997Edition: 2nd edDescription: ix,827 pISBN:

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Permanent Reference Books

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Holdings
Current library	Collection	Call number	Status	Notes	Barcode
Engineering Library Lending Section	Lending Collection	658.8 WIL (Browse shelf(Opens below))	Available	201437(PR);201438(R);201439(L);	201437
Engineering Library Reference Section	Reference Collection	658.8 WIL (Browse shelf(Opens below))	Not for loan	201437(PR);201438(R);201439(L);	201439
Engineering Library Lending Section	Reference Collection	658.8 WIL (Browse shelf(Opens below))	Available		201438

Total holds: 0

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Previous	658.8 MAR Marketing theory and practice	658.8 WIL Strategic marketing management planning, implementation and control	658.8 WIL The fundamentals and practice of marketing	658.8 WIL Strategic marketing management planning, implementation and control	658.811 STI Sales management decisions, strategies and cases	658.82 PET Understanding consumer behavior	658.82 SCH Consumer behavior	Next

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