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Research Journal of the University of Ruhuna, Sri Lanka- Rohana 11, 2019

academic growth industry. The problem is now explored across subject disciplines
and across the socio-political spectrum (Scholte, 2005: 51). With the many faces it

has globalization every sphere of human life. These are four major features which

have been pointed out, in understanding the kind of impact of the globalization
process.

i. Enforcing to make decision (decisional impact); This is the kind of influence

made by the modern globalization march towards the decision making
produced of government, social institution, and other societies.

ii. Influencing institutions (institutional impact); that in the influence made by

modern globalization march on existing institutional system in a community

or society or to create new institutional, including social institutional.

iii. Influencing distribution (distributional impact); This is the influence made
by the globalization march to distribute wealth, resources, assets and the

power of any country, institutions, or a social body.

iv. Influencing the structure (structural impact); the influence made by the

modern globalization march on the structural changes in a country, society or
in a community.

Glocalization

The theory of glocalization or the theory of hybridization has been presented by

Ronald Robertson (Robertson, 2005). He was encouraged to analyse this

glocalization merged with the transnational social process. For this purpose, he has
employed following two concepts.

(a). Something

(b). Nothing

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