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Research Journal of the University of Ruhuna, Sri Lanka- Rohana 11, 2019

The channel Derana broadcast a voice cut of Mr. Mahesh Rajasoma on behalf of the
management of Dipped Products PLC on 02.08.2013. It was only through the news

broadcasts of Derana channel that we were able to find a different picture (approach)

somewhat dialectic approach to the issue in question, i.e., these series of happenings
connected with the water crisis in Ratupaswala. While expressing their distress over

the case and stressing on the innocence of the matter Dipped Products Company
issued a statement on 04.08.2013 and it was transmitted over the channels “Sirasa”,

“Derana”, and ITN. ITN allots more airtime to the announcement than shvs.

Findings:

1. Although the state media establishments depend on public funds, they do
not pay due response/sensitivity to issues of the public. They tend to

broadcast news pertaining to various state projects and neglecting burning

issues of the masses.
2. In case of this particular issue the state media institutes pay no attention to

opinions of the masses or their visual display but make public merely the
views of officials and the authorities.

3. Private media houses pay particular attention to burning questions of the

masses. They are ready to interfere with such matters too.
4. All the media establishments are, in general interested especially merely in

reporting incidents but none of them perform an exploratory investigation.
5. All the media houses narrate events and conditions as they please to create a

“hero” and a “villain”.
6. None of the media bodies goes beyond dialectic insight. They do not

examine events and conditions through a pluralistic angle/approach.

7. Due to pluralization of the media, pluralistic characteristics can be found in
news broadcasts.

8. As I observe with the exception of immense difference in content between
media houses of the state and that of private sector bodies owing to

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