What's in a brand ? building brand equity through advertising

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Language: English Publication details: New Delhi Tata McGraw-Hill 1998 2003Description: xxiii,335 pISBN:

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Lending Books

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode	Item holds
Lending Books	Main Library Lending Section	Lending Collection	658.827 JON (Browse shelf(Opens below))	Available		501777
Lending Books	Main Library Lending Section	Lending Collection	658.827 JON (Browse shelf(Opens below))	Available		500512

Total holds: 0

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Previous	658.827 HAI Brand royalty how the world\'s top 100 brands thrive & survive	658.827 HIL The infinite asset managing brands to build new value	658.827 IND Living the brand how to transform every member of your organization into a brand champion	658.827 JON What's in a brand ? building brand equity through advertising	658.827 JON What's in a brand ? building brand equity through advertising	658.827 KAP 27 brand practices twenty seven action packed strartegies for building winning brands	658.827 KEL Strategic brand management Building, measuring and managing brand equity	Next

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