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Advertising and promotion an integrated marketing communications perspective

By: Contributor(s): Language: English Series: Irwin/McGraw-Hill Series in MarketingPublication details: Boston Irwin/McGraw-Hill 1998 1998Edition: 4th edDescription: xxii,762 pISBN:
  • 0256218994
Subject(s): DDC classification:
  • 659.1 BEL
Item type: Lending Books
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