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Research Journal of the University of Ruhuna, Sri Lanka- Rohana 11, 2019

in 1994. Consequently, a mass protest was organized by the residents of the affected area by
blocking the Kandy road and new Kandy road compelling the government to remove the

factory. Further, a fasting was organized by way of protest by the Buddhist clergy in the
Veliveriya playground. The present study concentrates on examining the pluralistic
differences of media content of the news broadcasts pertaining to the above on the basis of

the mode of its reconstruction of 6 Sinhala television channels.

Keywords: Media diversification, Rathupsawala water commotion, TV
narrations

Discussion

Television as a media can perform an exceedingly perfect role in inquiry for news
and analysis and presentation of information etc. because it is an audio-visual

technique. Consequently, the social community with a television characteristic of

pluralistic content manifests advances democratic features. There are a number of
factors behind this pluralism. They include media culture of a country, state of

artists being trained and skilled, nature of regulation, and pluralism of media
establishments.

Case study is one of the means of studying the behaviour of the media. It is in
different ways that various media establishments pay response to the one and the

same event. On the basis of this point behaviour of each media establishment can be
observed. Factors that determine such behaviour can be investigated separately. In

the light of response given by various media to a particular event and the way they
present it to patrons, one can draw a clear-cut picture of not only their expressions

but also other features such as information pertaining to artists themselves, their

media culture and authority they exercise. The aim of the present study is to re-
examine how the particular event in question occurred in Sri Lanka had been

reconstructed by 6 Sri Lankan television channels. Drawing information from the
above, it is expected to solve the problem whether the multiplication of media

establishments has led to a pluralistic use of the media.

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