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Research Journal of the University of Ruhuna, Sri Lanka- Rohana 13, 2021
cd,uh Wmdhud¾.h (Network Strategy)
rgl iq¿ mßudK jHjidhkays j¾Okh yd ixj¾Okh i|yd b;d jeo.;a fuj,ula
f,i cd,uh Wmdhud¾.h jeo.;a fõ (Naudé et al., 2014; Shaw & Conway, 2000).
tla tla iq¿ mßudK jHjidhkays .eg,q ksrdlrKhg fuka u tu jHjidhkays
;r`.ldÍ ;;a;ajh m%j¾Okh lr .ekSug cd,uh Wmdhud¾.h m%n, u`.fmkaùula
lr we;s nj UNIDO (2001) oS fmkajd oS we;'
ol=Kq wdishdfõ iq¿ yd uOH mßudK jHjidhkays úêu;a cd,.;ùula fkdue;sùu
(Lack of Proper Networking) ksid tu jHjidhkag wjia:d mq¿,a lr .ekSug
fkdyels miqìula hgf;a cd,uh Wmdhud¾. yryd we;slr.kakd ú;ekaùu;a u.ska
Y%s ,xldj we;=¿ j ol=Kq wdishdkq rgj, iudc wd¾Ól ixj¾Okh läkï lsÍug;a
oßø;dj wvqlr .ekSug;a úYd, úNj;djla mj;s ^Thrikawala, 2011; United
Nations, 2011&. ;jo" Premaratne (2001) fmkajd § we;af;a cd,uh iïnkaO;d
u.ska iq¿ yd uOH mßudK jHjidhkag úYd, iïm;a m%udKhla ,nd.; yels njhs'
Y%S ,xldfõ iq¿ yd uOH mßudK jHjidhka w;r fukau fiiq uyd mßudK
jHjidhka iu. iyfhda.S;djlAa we;s lr .ekSu yryd iajlSh jHjidhka m%idrKhg
fukau kjH;d iy kj ;dlaIKh Wrd .ekSug wjYH miqìu cd,uh
Wmdhud¾.j,ska f.dvke.sh yelsfõ' úfYaIfhkau m%dfoaYSh ksIamdok cd, Yla;su;a
ùu ;=<ska ksIamdok yd fnodyeÍfï cd, (Production and Distribution Network)
Yla;su;a lr .ekSug úYd, wjldY mj;’'
fmdl=re Wmdh ud¾.h (Cluster Strategy)
iq¿ yd uOH mßudK jHjidhkaf.a ia:dms; ùu" j¾Okhg iy /lshd ks¾udKh
lsÍu iïnkaOj fmdl=re Wmdhud¾.h b;d jeo.;a nj m¾fhaIlhka .Kkdjla
wkdjrKh lr we;' (Klein & Hadjimichael, 2003 ; Glaeser, 1998 ; Audrctsch, 2002).
fmdl=re Wmdhud¾.h wkq.ukh lsÍu yryd brdkh" úhÜkduh" bxÿksishdj"
;dhsjdkh" cmdkh iy fldßhdj hkdÈ rgj, iq¿ yd uOH mßudK jHjidhka
úYd, m%;s,dN w;alr .ekSug iu;a j we; (Foghani et al., 2017)'
Y%S ,xldfõ iq¿ yd uOH mßudK jHjidhka fiiq ;r.ldÍ jHjidhka iu. iómj
lghq;= lsÍu u.ska tlsfkld w;r ±kqu yqjudre lr .ekSug fukau ksIamdok
l%shdj,sfha § mek k.sk .eg¨ j, § u. fmkaùï ,nd .ekSug wjYH by< úNj;d,
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